Jing-Sen Children’s Happy Reading Fund Official Launch
With the support of the Shanghai Soong Ching Ling Foundation, The Chen Yet-Sen Family Foundation has established the Jing-Sen Children’s Happy Reading Fund. The fund’s launch ceremony was held recently at the Shanghai Soong Ching Ling Foundation office.”
The name ‘Jing-Sen’ honors Mr. Robert Yet-Sen Chen and his wife, Mrs. Daisy Li-Jing Fan Chen and reflects the fund’s mission: to foster a love of reading in children and promote lifelong reading and learning. Through this initiative and platform, the Foundation will continue and expand its children’s reading charity work in mainland China and promote the concepts of ‘high-quality reading’ and ‘free voluntary reading’.”
Review the highlights of the launch ceremony of the Jing-Sen Children’s Happy Reading Fund
01 Empower Through Reading
At the launch ceremony, representatives from the Shanghai Soong Ching Ling Foundation and The Chen Yet-Sen Family Foundation jointly introduced the key projects and development strategies of the “Jing-Sen Children’s Happy Reading Fund”.
The Jing-Sen fund embodies “Empower Through Reading” as its core concept, and it seeks to enhance quality reading projects by curating high-quality reading resources and providing children with a richer reading experience.
Ms. Zhu Yaping, Deputy Secretary General of Shanghai Soong Ching Ling Foundation
Ms. Zhu Yaping, Deputy Secretary General of the Shanghai Soong Ching Ling Foundation, said: “Mrs. Soong Ching Ling dedicated her life to the charitable concept of ‘giving the most precious things to children’. Children’s education and cultural projects have always been the programs that our foundation has focused on developing. Reading is the foundation of personal growth. Therefore, we actively responded to the proposal of The Chen Yet-Sen Family Foundation and our Board Member, Mr. Bao Wenjun, to initiate the establishment of the “Jing-Sen Children’s Happy Reading Fund”, hoping to provide children with a pleasant reading experience through a variety of children’s reading projects, and open the door to the future world for them.”
Ms. Annie Ho, Deputy Director of the Management Committee of
Jing-Sen Children’s Happy Reading Fund
Ms. Annie Ho, deputy director of the Management Committee of the Jing-Sen Children’s Happy Reading Fund, emphasized in her speech: ‘Empower Through Reading’ is the core value of the fund, reflecting the belief of Mr. Robert Yet-Sen Chen and his wife Mrs. Daisy Li-Jing Fan Chen. We believe that reading is the catalyst for children’s growth and a light for the soul. By giving the simple opportunity of a high-quality reading experience, children flourish and develop a lifelong love of reading.
02 The gene of goodwill vision
Using “heart” as the core visual symbol of the fund not only continues the visual elements of the Foundation’s brand, but also represents the fund’s passionate dedication to public welfare, its care for children’s growth, and hope for children’s freedom to explore learning and life. The fund’s goal is to provide children with more opportunities to enjoy the joy of reading, echoing the belief that ‘Those who like it are not as good as those who enjoy it’
Mission
To foster a love of reading and learning in children by elevating the quality of original Chinese children’s picture books and advocating a culture of reading for pleasure.
03 Reading for pleasure and opportunities for growth
The Jing-Sen Children’s Happy Reading Fund will strategically integrate two of the Foundation’s major programs over the past 20 years: the ‘Feng Zikai Chinese Children’s Picture Book Award’ and the ‘Jing-Sen Reading Initiative.’ The award, a prestigious honor in the field of Chinese picture books, has recognized numerous outstanding works and significantly promoted the creation and development of Chinese picture books. The initiative focuses on school reading promotion and library development, fostering a joyful and independent campus reading environment for children through innovative approaches and ongoing efforts. The Stone Soup Happy Reading Alliance, located in Baohe District, Hefei City, Anhui Province, is a model project of the Initiative. It now includes 57 schools (campuses) and has benefited over 180,000 teachers and students in the past decade.
In the future, the “Feng Zikai Chinese Children’s Picture Book Award” and the “Jing-Sen Reading Initiative” will use the Jing-Sen Children’s Happy Reading Fund as a platform, and with the support of the Shanghai Soong Ching Ling Foundation and the Foundation, link up with schools, libraries and reading organizations across the country to jointly build a beautiful world full of reading fun and growth opportunities for children.
Introduction to the Shanghai Soong Ching Ling Foundation
Initiated and established by the China Welfare Institute in 1986, it aims to inherit and carry forward the thoughts and spirit of Mrs. Soong Ching Ling, care about the healthy development of women and children, and promote social harmony. It takes the responsibility of realizing the charitable wishes of donors, adheres to professionalism, characteristics, and internationalization, and actively promotes industry progress and social progress. https://www.ssclf.org/
